Well-Known Marks In Vietnam

Question 1
What constitutes a well-known mark in Vietnam?

Answer 1
A well-known mark is defined to be;
· A mark that is widely known by consumers throughout the country.
· The mark must have sufficient reputation in Vietnam and not necessarily be well known on an international scale.

Question 2
What are the criteria of a well-known mark in Vietnam?

Answer 2
The criteria of a well-known mark in Vietnam;
· The number of the related consumers who are aware of the mark through purchase or use of the goods / services bearing the mark or through advertising.
· The territorial scope of circulation of the goods /services bearing the mark.
· The turnover of the sale or supply of the goods or services bearing the mark or the volume of the goods sold or the services supplied.
· The period of continuous use of the mark.
· The widespread goodwill of the goods /services bearing the mark.
· The number of countries in which the mark is protected and recognized as a well known mark.
· The value of the mark based on the value paid for a licensing agreement, assignment or the value of investment capital contribution in respect of the mark.